Services: Strategy I Branding I Art direction I Packaging
Client: Xing Feng Year: 2018
Xin Feng is a brand of high-end spicy sauces made in Singapore. They approached us to pitch a concept for their branding and packaging.
We based our design on the old trading routes when spices and sails shaped the development of South-East Asia, and the desire for flavour saw the rise and fall of empires. The label design symbolises this concept via supporting imagery of the brand’s inspiration. Its details evoke the old trading culture with a contemporary aesthetic, and deep colour tones conjure a classic yet approachable feel.