Services: Branding I Webdesign
Client: Thahara Year: 2014
Thahara is a new concept of boutique hotels based in Myanmar offering unique and authentic accommodation and experiences around the country.
The properties are small and intimate, allowing a genuinely personal experience. 'Thahara' means friendship in Pali, one of the ancient languages once used in Myanmar.
Our project started with the development of the logo, which we wanted to echo the local heritage as envisioned by the client. Inspired by indigenous artefacts, motifs and even daily activities, we played with distressed fonts and hand-drawn monograms to evoke the essence of the surrounding community and landscape.
We also designed the website, which incorporates similar aspects from the comprehensive branding guide.