Fitzwood is an interior design firm in Jersey, UK, and headed up by established designer Nicole Murray.

The studio commissioned KUOZ to create their brand identity, sales brochure, sales website, email campaigns and sales collateral.

Nicole wanted her brand to feel modern yet established, so we developed a type-based logo with an adjacent monogram resembling a contemporary family crest. The tips of the letters that comprise the logo are chiselled diagonally, matching symmetrically with the font’s angles. The monogram is used as the base for different sets of patterns used throughout the identity, collateral and communication material.