Tomatito

TOMATITO is a chain of restaurants that operate throughout Asia. Part of El Willy’s food and beverage group, this brand has been inspired by the Spanish bars from the ’80s yet with a modern twist.

The brief was to develop a graphic system that could be carried across all collateral and communication material.

In keeping with the restaurant’s strong aesthetic, we designed a series of icons representing famous characters of Spanish modern pop culture. These are depicted throughout various items, such as menus, table mats and coasters, paired with bold sans serif fonts to create a fun and laid back vibe.