Services: Art direction I Branding I Typography I Packaging
Client: Nup Nup Year: 2020
Nup Nup is a family-run coffee shop that also sells sustainable grocery products. They strive to promote themselves as a café as well as a market place for clean food and environmentally friendly produce from around Thailand.
The font for the logo design, inspired by the fluidity of water, can be interchanged within the grid, thereby evoking an organic, accessible, and playful feeling reflective of the brand. Additionally, the streamlined silhouettes of the logo create a sense of flow and continuity.
Nup Nup’s mood and tone are based on an earthy colour palette, echoing the surrounding nature and landscape mixed with the city’s urban vibe.