- Art direction
- Brand identity
- Print Materials
In 2015, the international community showed that it is possible to come together and tackle global challenges such as poverty and climate change to create a better world for future generations.
The United Nations Secretary-General’s Agenda for Humanity calls on global leaders to commit to five core responsibilities in the name of our shared humanity.
We were asked to represent the core responsibilities and create a branding guide to implement them in different applications.To facilitate communication about the responsibilities, we created a comprehensive identity for them.
Every responsibility was given a unique colorful icon, and we created an official master logo for the whole initiative. The logotype for the entire campaign incorporates the five colors from the individual icons into a pentagon. Throughout, we used bold typography and bright colors to express optimism and resilience.