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Chalk

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Pronto

  • Art direction
  • Brand identity
  • Signage

Pronto, a jean manufacturer and distributer, asked us to redesign its brand identity. The concept they were looking for was to enhance the vintage feel of their shops while maintaining a contemporary overall feel.

The new identity is based on a customized hand drawn font with iconography that can be used either on display or also as patterns for garment production.

Year: 2013-2015 Client: Pronto