La Fête 2014
- Brand identity
- Print Materials
La Fête is the French-Thai Cultural Festival held in Bangkok yearly, organized by the French Embassy in Thailand. It’s been running for more than a decade and we got the chance of working on the 10th anniversary edition.
We were asked to simplify and revitalise their image without using any formal concepts, keeping with the vibrant content of the festival.
For starters we decided to synthesise content by using a typeface as a the main visual element
The alphabet was executed with a pipe and acrylic paint on a glass surface testing with different accidental shapes.
The result is an eclectic and bold design that becomes instantly recognizable