- Brand identity
Bangkok based Bakery, Ámantee is an “Organic Bread Workshop” in partnership with the famous French Bread Baker Benoit Fradette. Benoit is known as one of the artisan of “The Revolution of bread baking, a creative designer, a taste adventurer, re-inventing his profession with signature breads.
We were asked to redesign the Amantee’s logo, the monogram refering to the Kirin, a legendary chinese representation of a giraffe, used as a metaphor for bringing curiosity and the novelty. We added a stylised hand made font to the logo and followed up with the design of collateral materials and webdesign.